Website: The Aluminium Story

Intended as an overarching and clearly structured gateway site to the six individual campaign sites, the “Aluminium Story” facilitates access to the world of aluminium. To this end, three dynamic animations were created, which are intended to engage the interest of visitors and which also form the central visual element of the site. Each about two minutes long, they explain in a clear and illustrative manner how aluminium is mined, processed, used and recycled.

Website: Primary Production

  • 31. December 2012
  • Customer: IAI
  • Section: Digital

The website entitled “Primary Production” is the last page to be completed as part of the IAI aluminium campaign and is dedicated to the topic of aluminium production from its raw material bauxite and various methods of processing.

Information on the three main methods Refining, Smelting and  Processing are accessible via separate frames on the homepage. Due to the clear layout of the frames (including a slide effect), changing from section to...

Website: SmartRay

Interstruct has adapted the website of the successful 3D vision sensor producer SmartRay according to the new corporate identity and corporate design. The new website represents the processes in detail with practical examples in order to communicate the mission statement and enhances the user benefits focusing on the customer needs.

MegaRail Product Catalogue

The new product catalogue for the MegaRail systems is the first print solution featuring the new Saferoad RRS design. Providing a comprehensive overview of the portfolio including technical drawings, 3D-images and a table with all important technical specifications, the essential features of the product family such as compatibility and flexibility are put into focus.

The inside part is designed as to provide perfect orientation to customers:...

Website: Bauxite Mining

The fifth campaign website for the International Aluminium Institute was launched in April 2012. Thematically this presence covers the mining and refining of bauxite, the raw material for aluminium extraction.

As central eye-catcher, an elaborate, partially animated illustration visualizes the various phases of development, operation and rehabilitation of a bauxite surface mine. The impact on local settlements and landscapes is mediated visually in...