Website: Aluminium Recycling

  • 15. May 2011
  • Customer: IAI
  • Section: Digital

The third campaign website for the International Aluminium Institute communicates the pioneering aspect of aluminium recycling with the help of impressive visual highlights. The low energy input required by the recycling process itself makes aluminium a particularly sustainable material. Ecological and transformative aspects are visualized in the starting animation: The key visual connects selected examples by portraying the possible flows and transformations of the material during its life cycle – from everyday consumables such as kitchen foil to complex structural components. Valuable facts on the topic of aluminium are communicated intelligibly by means of interactive graphs and diagrams.