Corporate Design: Sophisticated Bohemian

  • 20. March 2012
  • Customer: Sophisticated Bohemian
  • Section: Corporate, Digital

Sophisticated Bohemian is a small company which has dedicated itself to the world of culinary delights – with “Fine Foods and Wines” from around the world. This website marks new territory for interstruct with an excursion into gastronomy.

The newly created logo depicts a unicorn in a meat grinder, which can be interpreted as a metaphor for the “essence of the best”.  The unicorn, a mythical creature, is supposed to bring the dead back to life, and whoever drinks the blood of the unicorn allegedly becomes immortal, albeit henceforth unhappy and cursed. What remains in the case of SoBo is the extraordinary, the fabulous and the exquisite, transforming the moment of enjoying the fine foods and wines into a veritable experience. The only misfortune lies in its transience.

The visual layout of the new website takes up a bird’s eye perspective onto a dining table: a lavish arrangement of choice products such as wine, coffee beans, meat and chocolate is intended to whet the appetite of viewers. The impression of exclusiveness and quality is supported by high-quality image material and by a passion for colour.